BACKGROUND
MANE Society was founded in 2025 by Agnes and Filippa Gyllensvärd, two sisters with a shared passion for beauty and extraordinary hair. The idea was born when Agnes, through her growing presence on social media, began to receive hair tools and products from brands across the world. However the sister quickly realised that every few products lived up to the expectations that customers and hair demand. As a result, our founders set out to redefine what truly makes a great hair tool.